Building a brand is like tending a garden, it’s something that just gets stronger and stronger with time, effort, constant attention and love. We’ve been lucky enough to work closely with the incredible force of nature that is Cindy Lüken and her fabulous team at Lük Beautifood to create one of Australia’s leading emerging natural beauty brands. 100% natural, toxin-free and made from food – this has been an exciting product to be involved in.